The Birth of the Fan Magazine
The Birth of the Fan Magazine
This chapter describes the origins of the fan magazine, which goes back to the popular general magazines promoting consumer culture and social issues that began publication in the 1880s and 1890s. These new publications, from which the first fan magazines borrowed their graphics and their style, included Munsey’s (founded in 1886 by Frank Munsey), McClure’s (founded in 1893 by S. S. McClure), and Cosmopolitan (founded in 1886 and taken over by William Randolph Hearst in 1905), followed in the early years of the twentieth century by the Saturday Evening Post and the Ladies’ Home Journal.
Keywords: fan magazines, consumer magazines, consumer culture, Munsey’s, McClure’s, Cosmopolitan, Saturday Evening Post, Ladies’Home Journal
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