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American Horror FilmThe Genre at the Turn of the Millennium$
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Steffen Hantke

Print publication date: 2010

Print ISBN-13: 9781604734539

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604734539.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 24 September 2021

“The Kids of Today Should Defend Themselves Against the ’70s”

“The Kids of Today Should Defend Themselves Against the ’70s”

Simulating Auras and Marketing Nostalgia in Robert Rodriguez and Quentin Tarantino’s Grindhouse

(p.221) “The Kids of Today Should Defend Themselves Against the ’70s”
American Horror Film

Jay McRoy

University Press of Mississippi

This chapter examines Grindhouse as a text that deploys cutting-edge digital technologies to (re)produce a viewing experience with which only a fraction of the film’s vast audience can directly relate. Using Death Proof, Quentin Tarantino’s contribution to Grindhouse, as a case study, it suggests that structural (i.e., visual, aural, narratological) logics informing Rodriguez’s and Tarantino’s mammoth cinematic venture exist to produce rather than stimulate nostalgia.

Keywords:   American horror film, Death Proof, nostalgia, violence, social critique

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