- Title Pages
- Daytime Budget Cuts
- Agnes Nixon and Soap Opera “Chemistry Tests”
- Giving Soaps a Good Scrub
- The Way We Were
- Growing Old Together
- Of Soap Operas, Space Operas, and Television’s Rocky Romance with the Feminine Form
- The Ironic and Convoluted Relationship Between Daytime and Primetime Soap Operas
- Preserving Soap History
- Did the 2007 Writers Strike Save Daytime’s Highest-Rated Drama?
- “The Rhetoric of the Camera in Television Soap Opera” Revisited
- It’s Not All Talk
- Guiding Light
- The Evolution of the Production Process of Soap Operas Today
- From Daytime to <i>Night Shift</i>
- “What the Hell Does TIIC Mean?”
- The Evolution of the Fan Video and the Influence of YouTube on the Creative Decision-Making Process for Fans
- Soaps for Tomorrow
- Soap Opera Critics and Criticism
- Hanging on by a Common Thread
- The Role of “The Audience” in the Writing Process
- The “Missing Years”
- <i>As the World Turns’</i> Luke and Noah and Fan Activism
- Constructing the Older Audience
Scholar Horace Newcomb on the Pleasures and Influence of Soaps
- (p.81) Perspective
- The Survival of Soap Opera
- University Press of Mississippi
This chapter presents Newcomb’ views about the influences and pleasures of soap opera narratives. Newcomb cites the power of cognition as one reason why people become soap opera fans—the “game” aspect, if you will—in which viewers “know more” than characters, know the frames and schema that are in play, and are always watching for variation, violation of norms, and new strategies. A great deal of viewer pleasure would be lost if soap operas were to cease to exist.
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