Jump to ContentJump to Main Navigation
The Survival of Soap OperaTransformations for a New Media Era$
Users without a subscription are not able to see the full content.

Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

Show Summary Details
Page of

PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021



Scholar Horace Newcomb on the Pleasures and Influence of Soaps

(p.81) Perspective
The Survival of Soap Opera

Sam Ford

University Press of Mississippi

This chapter presents Newcomb’ views about the influences and pleasures of soap opera narratives. Newcomb cites the power of cognition as one reason why people become soap opera fans—the “game” aspect, if you will—in which viewers “know more” than characters, know the frames and schema that are in play, and are always watching for variation, violation of norms, and new strategies. A great deal of viewer pleasure would be lost if soap operas were to cease to exist.

Keywords:   soap opera narratives, daytime television, cognition

University Press of Mississippi requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.