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The Survival of Soap OperaTransformations for a New Media Era$
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Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021

Perspective

Perspective

Scholar Horace Newcomb on the Pleasures and Influence of Soaps

Chapter:
(p.81) Perspective
Source:
The Survival of Soap Opera
Author(s):

Sam Ford

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781604737165.003.0010

This chapter presents Newcomb’ views about the influences and pleasures of soap opera narratives. Newcomb cites the power of cognition as one reason why people become soap opera fans—the “game” aspect, if you will—in which viewers “know more” than characters, know the frames and schema that are in play, and are always watching for variation, violation of norms, and new strategies. A great deal of viewer pleasure would be lost if soap operas were to cease to exist.

Keywords:   soap opera narratives, daytime television, cognition

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