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The Survival of Soap OperaTransformations for a New Media Era$
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Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021

Perspective

Perspective

Scholar Robert C. Allen on Studying Soap Operas

Chapter:
(p.83) Perspective
Source:
The Survival of Soap Opera
Author(s):

C. Lee Harrington

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781604737165.003.0011

This chapter presents Allen’s views about the rewards of studying U.S. daytime serial dramas. Allen says that soap operas are worth studying for their persistence alone—as a form of storytelling, as an advertising vehicle, and as the basis for uncountable hours of experience for uncountable billions of people in the U.S. since 1929.

Keywords:   soap operas, daytime serial dramas, daytime television

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