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The Survival of Soap OperaTransformations for a New Media Era$
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Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021



Scholar Robert C. Allen on Studying Soap Operas

(p.83) Perspective
The Survival of Soap Opera

C. Lee Harrington

University Press of Mississippi

This chapter presents Allen’s views about the rewards of studying U.S. daytime serial dramas. Allen says that soap operas are worth studying for their persistence alone—as a form of storytelling, as an advertising vehicle, and as the basis for uncountable hours of experience for uncountable billions of people in the U.S. since 1929.

Keywords:   soap operas, daytime serial dramas, daytime television

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