- Title Pages
- Daytime Budget Cuts
- Agnes Nixon and Soap Opera “Chemistry Tests”
- Giving Soaps a Good Scrub
- The Way We Were
- Growing Old Together
- Of Soap Operas, Space Operas, and Television’s Rocky Romance with the Feminine Form
- The Ironic and Convoluted Relationship Between Daytime and Primetime Soap Operas
- Preserving Soap History
- Did the 2007 Writers Strike Save Daytime’s Highest-Rated Drama?
- “The Rhetoric of the Camera in Television Soap Opera” Revisited
- It’s Not All Talk
- Guiding Light
- The Evolution of the Production Process of Soap Operas Today
- From Daytime to <i>Night Shift</i>
- “What the Hell Does TIIC Mean?”
- The Evolution of the Fan Video and the Influence of YouTube on the Creative Decision-Making Process for Fans
- Soaps for Tomorrow
- Soap Opera Critics and Criticism
- Hanging on by a Common Thread
- The Role of “The Audience” in the Writing Process
- The “Missing Years”
- <i>As the World Turns’</i> Luke and Noah and Fan Activism
- Constructing the Older Audience
Writer Kay Alden on What Makes Soaps Unique
- (p.101) Perspective
- The Survival of Soap Opera
- University Press of Mississippi
This chapter presents Alden’s views about the elements that make soap operas unique. Alden says that no other genre can compare in terms of the sheer number of hours of entertainment programming. CBS’ The Young and the Restless, for instance, has been airing for thirty-seven years (since 1973) and is currently writing episode 9,410. Guiding Light (CBS), which broadcast its final episode in September 2009 after more than seventy years on the air, ended its historic network run with episode 15,762. The soap is a daily medium that relies on viewers tuning in tomorrow because of their loyalty to beloved characters. Daytime drama respects and elevates the process of living. The basis of the drama evolves from a focus on relationships and everyday life.
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