- Title Pages
- Daytime Budget Cuts
- Agnes Nixon and Soap Opera “Chemistry Tests”
- Giving Soaps a Good Scrub
- The Way We Were
- Growing Old Together
- Of Soap Operas, Space Operas, and Television’s Rocky Romance with the Feminine Form
- The Ironic and Convoluted Relationship Between Daytime and Primetime Soap Operas
- Preserving Soap History
- Did the 2007 Writers Strike Save Daytime’s Highest-Rated Drama?
- “The Rhetoric of the Camera in Television Soap Opera” Revisited
- It’s Not All Talk
- Guiding Light
- The Evolution of the Production Process of Soap Operas Today
- From Daytime to <i>Night Shift</i>
- “What the Hell Does TIIC Mean?”
- The Evolution of the Fan Video and the Influence of YouTube on the Creative Decision-Making Process for Fans
- Soaps for Tomorrow
- Soap Opera Critics and Criticism
- Hanging on by a Common Thread
- The Role of “The Audience” in the Writing Process
- The “Missing Years”
- <i>As the World Turns’</i> Luke and Noah and Fan Activism
- Constructing the Older Audience
Scholar Nancy Baym on Soaps After the O. J. Simpson Trial
- (p.104) Perspective
- The Survival of Soap Opera
Abigail De Kosnik
- University Press of Mississippi
In this chapter Baym discusses the changes in her personal relationship with soaps after the mid-1990s O. J. Simpson trial. After the trial, long-arc romances, where it took forever for people to get together, were considered too long. Everyone on soaps went from being strangers to being married in six weeks and then got divorced. The trial also made people realize that they could get through the week just fine without their soap. Whenever Baym turns on the soaps now, she does so not to really watch but to experience something very powerful—the endurance of the characters, their continued existence. These people have been around Baym whole life, creating a parasocial relationship—a kind of family—and she feels emotionally attached to those people, even if she never liked their characters that much.
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