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The Survival of Soap OperaTransformations for a New Media Era$
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Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021

The Ironic and Convoluted Relationship Between Daytime and Primetime Soap Operas

The Ironic and Convoluted Relationship Between Daytime and Primetime Soap Operas

Chapter:
(p.119) The Ironic and Convoluted Relationship Between Daytime and Primetime Soap Operas
Source:
The Survival of Soap Opera
Author(s):

Lynn Liccardo

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781604737165.003.0016

This chapter focuses on the soap opera genre’s increasing incorporation of over-the-top and campy elements alongside the development of many classic storytelling traits in primetime. It argues that the decline of quality in soap opera narratives has been driven in part by the industry’s self-loathing. The idea that soap opera is something that needs to change in order to not be hated has become deeply embedded in daytime producers’ collective psyche during the past thirty years.

Keywords:   soap operas, plots, campy, storytelling, primetime television

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