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The Survival of Soap OperaTransformations for a New Media Era$
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Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021



Scholars Barbara Irwin and Mary Cassata on the State of U.S. Soap Operas

(p.22) Perspective
The Survival of Soap Opera

C. Lee Harrington

University Press of Mississippi

In this chapter Irwin and Cassata share their views about the book’s three main themes: capitalizing on history, experimenting with production and distribution, and learning from diverse audiences. Cassata and Irwin are the directors of Project Daytime, a comprehensive research endeavor that focuses on the study and monitoring of the daytime television industry. The chapter concludes with an overview of several aspects of soap operas explored in depth by Project Daytime.

Keywords:   soap opera genre, Project Daytime, television production, distribution, audiences, daytime television industry

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