- Title Pages
- Acknowledgments
- Introduction
- Perspective
- Perspective
- Perspective
- Perspective
- Daytime Budget Cuts
- Agnes Nixon and Soap Opera “Chemistry Tests”
- Giving Soaps a Good Scrub
- The Way We Were
- Perspective
- Perspective
- Growing Old Together
- Perspective
- Perspective
- Of Soap Operas, Space Operas, and Television’s Rocky Romance with the Feminine Form
- The Ironic and Convoluted Relationship Between Daytime and Primetime Soap Operas
- Perspective
- Perspective
- Preserving Soap History
- Did the 2007 Writers Strike Save Daytime’s Highest-Rated Drama?
- “The Rhetoric of the Camera in Television Soap Opera” Revisited
- It’s Not All Talk
- Guiding Light
- The Evolution of the Production Process of Soap Operas Today
- From Daytime to <i>Night Shift</i>
- “What the Hell Does TIIC Mean?”
- The Evolution of the Fan Video and the Influence of YouTube on the Creative Decision-Making Process for Fans
- Soaps for Tomorrow
- Soap Opera Critics and Criticism
- Hanging on by a Common Thread
- Perspective
- The Role of “The Audience” in the Writing Process
- The “Missing Years”
- <i>As the World Turns’</i> Luke and Noah and Fan Activism
- Constructing the Older Audience
- References
- Index
Perspective
Perspective
Scholars Barbara Irwin and Mary Cassata on the State of U.S. Soap Operas
- Chapter:
- (p.22) Perspective
- Source:
- The Survival of Soap Opera
- Author(s):
C. Lee Harrington
- Publisher:
- University Press of Mississippi
In this chapter Irwin and Cassata share their views about the book’s three main themes: capitalizing on history, experimenting with production and distribution, and learning from diverse audiences. Cassata and Irwin are the directors of Project Daytime, a comprehensive research endeavor that focuses on the study and monitoring of the daytime television industry. The chapter concludes with an overview of several aspects of soap operas explored in depth by Project Daytime.
Keywords: soap opera genre, Project Daytime, television production, distribution, audiences, daytime television industry
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- Title Pages
- Acknowledgments
- Introduction
- Perspective
- Perspective
- Perspective
- Perspective
- Daytime Budget Cuts
- Agnes Nixon and Soap Opera “Chemistry Tests”
- Giving Soaps a Good Scrub
- The Way We Were
- Perspective
- Perspective
- Growing Old Together
- Perspective
- Perspective
- Of Soap Operas, Space Operas, and Television’s Rocky Romance with the Feminine Form
- The Ironic and Convoluted Relationship Between Daytime and Primetime Soap Operas
- Perspective
- Perspective
- Preserving Soap History
- Did the 2007 Writers Strike Save Daytime’s Highest-Rated Drama?
- “The Rhetoric of the Camera in Television Soap Opera” Revisited
- It’s Not All Talk
- Guiding Light
- The Evolution of the Production Process of Soap Operas Today
- From Daytime to <i>Night Shift</i>
- “What the Hell Does TIIC Mean?”
- The Evolution of the Fan Video and the Influence of YouTube on the Creative Decision-Making Process for Fans
- Soaps for Tomorrow
- Soap Opera Critics and Criticism
- Hanging on by a Common Thread
- Perspective
- The Role of “The Audience” in the Writing Process
- The “Missing Years”
- <i>As the World Turns’</i> Luke and Noah and Fan Activism
- Constructing the Older Audience
- References
- Index
