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The Survival of Soap OperaTransformations for a New Media Era$
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Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021

Guiding Light

Guiding Light

Relevance and Renewal in a Changing Genre

(p.180) Guiding Light
The Survival of Soap Opera

Patrick Erwin

University Press of Mississippi

This chapter examines the revamp of Guiding Light in 2008. Guiding Light migrated to a dramatically different production model, which included taping the show entirely with digital cameras, substantial changes to studio sets, and featuring several scenes a week taped on location. The producers also modified the storytelling approach to match the on-screen changes. Staff and viewer reactions to the changes are considered.

Keywords:   soap operas, daytime television, television production

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