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The Survival of Soap OperaTransformations for a New Media Era$
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Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021

From Daytime to Night Shift

From Daytime to Night Shift

Examining the ABC Daytime/Soapnet Primetime Spin-Off Experiment

(p.191) From Daytime to Night Shift
The Survival of Soap Opera

Racquel Gonzales

University Press of Mississippi

This chapter examines the development of General Hospital’s spin-off General Hospital: Night Shift (GH:NS) on SOAPnet. GH:NS experimented with the traditional U.S. soap serial format by airing once a week for thirteen episodes in the first season and fourteen for the second. The ambitious goal for the producers of GH:NS was to gain new viewers, specifically the primetime cable audience, while testing the possible migration of daytime broadcast viewership to an original primetime series on SOAPnet. The chapter also considers the poor reception of the show’s first season compared with much stronger feedback for its second season.

Keywords:   soap operas, daytime television, General Hospital, Night Shift

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