Jump to ContentJump to Main Navigation
The Survival of Soap OperaTransformations for a New Media Era$
Users without a subscription are not able to see the full content.

Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

Show Summary Details
Page of

PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021

“What the Hell Does TIIC Mean?”

“What the Hell Does TIIC Mean?”

Online Content and the Struggle to Save the Soaps

(p.201) “What the Hell Does TIIC Mean?”
The Survival of Soap Opera

Elana Levine

University Press of Mississippi

This chapter presents an overview of the soaps’ range of online enterprises. It considers the fact that soap audiences have criticized many of these steps, demanding that writers, producers, and networks better serve what fans see as the true nature of soaps. To examine these contentions, the chapter analyzes the character blogs of ABC Daytime. In particular, it examines the ways in which the blog of General Hospital (GH) character Robin Scorpio has served as a site of struggles between ABC Daytime executives, GH creative staff, and GH audiences. Such struggles offer insight into the tensions between daytime soaps and the audiences they are so desperate to maintain and grow, suggesting that the use of new media outlets in and of itself cannot save the genre.

Keywords:   soap operas, daytime television, General Hospital, blogs, Robin Scorpio, online presence, new media

University Press of Mississippi requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.