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The Survival of Soap OperaTransformations for a New Media Era$
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Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021

The Role of “The Audience” in the Writing Process

The Role of “The Audience” in the Writing Process

(p.275) The Role of “The Audience” in the Writing Process
The Survival of Soap Opera

Casiello Tom

University Press of Mississippi

This chapter considers the role of “The Audience” in the process of soap opera writers. Thirty years ago, writers had the luxury in daytime of being auteurs—of guiding their own journey and allowing fans to follow. But in the new daytime landscape of falling ratings and desperate scrambles to discover “what works” and “what doesn’t,” more and more writers are turning to The Audience for inspiration.

Keywords:   soap operas, daytime television, audiences, soap opera writers

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