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The Survival of Soap OperaTransformations for a New Media Era$
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Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021

As the World Turns’ Luke and Noah and Fan Activism

As the World Turns’ Luke and Noah and Fan Activism

(p.293) As the World Turns’ Luke and Noah and Fan Activism
The Survival of Soap Opera

Roger Newcomb

University Press of Mississippi

This chapter focuses on fans of the popular As the World Turns’ gay couple Luke and Noah (known to fans as “Nuke”). Luke’s coming out and the development of Noah and Luke as a couple attracted a particularly intense fan response. The influx of new fans, including large numbers of gay men, constituted a surplus audience that As the World Turns had not seen before. The majority of these new viewers began keeping up with the story through online clips relating solely to the Nuke story.

Keywords:   soap operas, daytime television, gay couples, surplus audience

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