Jump to ContentJump to Main Navigation
The Survival of Soap OperaTransformations for a New Media Era$
Users without a subscription are not able to see the full content.

Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

Show Summary Details
Page of

PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021

Constructing the Older Audience

Constructing the Older Audience

Age and Aging in Soaps

(p.300) Constructing the Older Audience
The Survival of Soap Opera

C. Lee Harrington

Denise Brothers

University Press of Mississippi

This chapter examines age and aging in the soaps, drawing on interview/survey data with long-term viewers, veteran soap actors, and other industry experts. It looks at an aging U.S. audience base and the subsequent rise in purchasing power among elders. The chapter argues that soap operas should be focusing on narratives—and advertising—that target this underserved market.

Keywords:   soap operas, daytime television, aging audience, elders

University Press of Mississippi requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.