- Title Pages
- Acknowledgments
- Introduction
- Perspective
- Perspective
- Perspective
- Perspective
- Daytime Budget Cuts
- Agnes Nixon and Soap Opera “Chemistry Tests”
- Giving Soaps a Good Scrub
- The Way We Were
- Perspective
- Perspective
- Growing Old Together
- Perspective
- Perspective
- Of Soap Operas, Space Operas, and Television’s Rocky Romance with the Feminine Form
- The Ironic and Convoluted Relationship Between Daytime and Primetime Soap Operas
- Perspective
- Perspective
- Preserving Soap History
- Did the 2007 Writers Strike Save Daytime’s Highest-Rated Drama?
- “The Rhetoric of the Camera in Television Soap Opera” Revisited
- It’s Not All Talk
- Guiding Light
- The Evolution of the Production Process of Soap Operas Today
- From Daytime to <i>Night Shift</i>
- “What the Hell Does TIIC Mean?”
- The Evolution of the Fan Video and the Influence of YouTube on the Creative Decision-Making Process for Fans
- Soaps for Tomorrow
- Soap Opera Critics and Criticism
- Hanging on by a Common Thread
- Perspective
- The Role of “The Audience” in the Writing Process
- The “Missing Years”
- <i>As the World Turns’</i> Luke and Noah and Fan Activism
- Constructing the Older Audience
- References
- Index
Agnes Nixon and Soap Opera “Chemistry Tests”
Agnes Nixon and Soap Opera “Chemistry Tests”
- Chapter:
- (p.44) Agnes Nixon and Soap Opera “Chemistry Tests”
- Source:
- The Survival of Soap Opera
- Author(s):
Carol Traynor Williams
- Publisher:
- University Press of Mississippi
This chapter provides insights from Agnes Nixon, the creator of ABC’s All My Children and One Life to Live. It describes how the country’s declining economy between 2008 and 2009 was reflected in the decline of soaps, with the cancellation of CBS’s Guiding Light; the firing of veteran stars such as Deirdre Hall; and soap writers’ testing for “chemistry” by pairing up different actors. The chapter also considers Nixon’s specialty—the social issue story—which includes lesbian lovers, women’s alcoholism, and the Vietnam War.
Keywords: soap operas, daytime television, All My Children, One Life, social issues
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- Title Pages
- Acknowledgments
- Introduction
- Perspective
- Perspective
- Perspective
- Perspective
- Daytime Budget Cuts
- Agnes Nixon and Soap Opera “Chemistry Tests”
- Giving Soaps a Good Scrub
- The Way We Were
- Perspective
- Perspective
- Growing Old Together
- Perspective
- Perspective
- Of Soap Operas, Space Operas, and Television’s Rocky Romance with the Feminine Form
- The Ironic and Convoluted Relationship Between Daytime and Primetime Soap Operas
- Perspective
- Perspective
- Preserving Soap History
- Did the 2007 Writers Strike Save Daytime’s Highest-Rated Drama?
- “The Rhetoric of the Camera in Television Soap Opera” Revisited
- It’s Not All Talk
- Guiding Light
- The Evolution of the Production Process of Soap Operas Today
- From Daytime to <i>Night Shift</i>
- “What the Hell Does TIIC Mean?”
- The Evolution of the Fan Video and the Influence of YouTube on the Creative Decision-Making Process for Fans
- Soaps for Tomorrow
- Soap Opera Critics and Criticism
- Hanging on by a Common Thread
- Perspective
- The Role of “The Audience” in the Writing Process
- The “Missing Years”
- <i>As the World Turns’</i> Luke and Noah and Fan Activism
- Constructing the Older Audience
- References
- Index