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The Survival of Soap OperaTransformations for a New Media Era$
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Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021

Agnes Nixon and Soap Opera “Chemistry Tests”

Agnes Nixon and Soap Opera “Chemistry Tests”

(p.44) Agnes Nixon and Soap Opera “Chemistry Tests”
The Survival of Soap Opera

Carol Traynor Williams

University Press of Mississippi

This chapter provides insights from Agnes Nixon, the creator of ABC’s All My Children and One Life to Live. It describes how the country’s declining economy between 2008 and 2009 was reflected in the decline of soaps, with the cancellation of CBS’s Guiding Light; the firing of veteran stars such as Deirdre Hall; and soap writers’ testing for “chemistry” by pairing up different actors. The chapter also considers Nixon’s specialty—the social issue story—which includes lesbian lovers, women’s alcoholism, and the Vietnam War.

Keywords:   soap operas, daytime television, All My Children, One Life, social issues

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