- Title Pages
- Daytime Budget Cuts
- Agnes Nixon and Soap Opera “Chemistry Tests”
- Giving Soaps a Good Scrub
- The Way We Were
- Growing Old Together
- Of Soap Operas, Space Operas, and Television’s Rocky Romance with the Feminine Form
- The Ironic and Convoluted Relationship Between Daytime and Primetime Soap Operas
- Preserving Soap History
- Did the 2007 Writers Strike Save Daytime’s Highest-Rated Drama?
- “The Rhetoric of the Camera in Television Soap Opera” Revisited
- It’s Not All Talk
- Guiding Light
- The Evolution of the Production Process of Soap Operas Today
- From Daytime to <i>Night Shift</i>
- “What the Hell Does TIIC Mean?”
- The Evolution of the Fan Video and the Influence of YouTube on the Creative Decision-Making Process for Fans
- Soaps for Tomorrow
- Soap Opera Critics and Criticism
- Hanging on by a Common Thread
- The Role of “The Audience” in the Writing Process
- The “Missing Years”
- <i>As the World Turns’</i> Luke and Noah and Fan Activism
- Constructing the Older Audience
The Way We Were
The Way We Were
The Institutional Logics of Professionals and Fans in the Soap Opera Industry
- (p.58) The Way We Were
- The Survival of Soap Opera
Melissa C. Scardaville
- University Press of Mississippi
This chapter examines fan and industry perceptions about the decline in quality of soap opera narratives. Both fans and industry professionals agree that soaps used to be so much better, and that the heyday of superior storytelling and windfall profits will never be seen again in the soap opera industry. While there have long been two institutional logics—economic, where profit is paramount, and aesthetic, where quality storytelling is the goal—professionals and fans disagree over how the genre’s decline occurred.
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