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Art for the Middle ClassesAmerica's Illustrated Magazines of the 1840s$
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Cynthia Lee Patterson

Print publication date: 2010

Print ISBN-13: 9781604737363

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737363.001.0001

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“Engravings from Original Pictures”

“Engravings from Original Pictures”

Competing for Audiences and Original Art

(p.119) 6 “Engravings from Original Pictures”
Art for the Middle Classes

Cynthia Lee Patterson

University Press of Mississippi

This chapter explores promotional strategies and editorial matter used in Godey’s Lady’s Book, Graham’s Lady’s and Gentleman’s Magazine, Peterson’s Magazine, and Sartain’s Union Magazine. These show differences on how these publications addressed their respective audiences. Godey’s artworks consisted mainly of images of women and children, to target its audience which consisted mainly of mothers. Both Graham’s and Peterson’s used numerous images of idealized beauty, as they both assumed that the majority of their readers were unmarried males. Sartain’s used titillating images of Indian maidens aimed to arouse a majority male readership.

Keywords:   strategies, Sartain’s Union Magazine, Godey’s Lady’s Book, Graham’s Lady’s and Gentleman’s Magazine, Peterson’s Magazine, artworks, readership

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