Jump to ContentJump to Main Navigation
Recess BattlesPlaying, Fighting, and Storytelling$
Users without a subscription are not able to see the full content.

Anna R. Beresin

Print publication date: 2010

Print ISBN-13: 9781604737394

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737394.001.0001

Show Summary Details
Page of

PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 25 June 2022

“Nike, Nike, Who Can Do the Nike?”

“Nike, Nike, Who Can Do the Nike?”

New Commercialization and Scripted Exploitation

(p.63) 4 “Nike, Nike, Who Can Do the Nike?”
Recess Battles

Anna R. Beresin

University Press of Mississippi

This chapter explores the commercially scripted jump rope rhymes that school girls chant while playing ropes. It focuses on three commercials with noticeable jingles: Nike, Reebok, and McDonald’s. It explains that games with commercial texts are often used to teach outsiders of the African American art of the double-dutch game, as the commercial texts are the easiest to remember and the easiest to chant while doing complicated moves.

Keywords:   jump rope, games, double-dutch game, commercial texts, Nike, Reebok, McDonald’s

University Press of Mississippi requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.