“Nike, Nike, Who Can Do the Nike?”
“Nike, Nike, Who Can Do the Nike?”
New Commercialization and Scripted Exploitation
This chapter explores the commercially scripted jump rope rhymes that school girls chant while playing ropes. It focuses on three commercials with noticeable jingles: Nike, Reebok, and McDonald’s. It explains that games with commercial texts are often used to teach outsiders of the African American art of the double-dutch game, as the commercial texts are the easiest to remember and the easiest to chant while doing complicated moves.
Keywords: jump rope, games, double-dutch game, commercial texts, Nike, Reebok, McDonald’s
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