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Recess BattlesPlaying, Fighting, and Storytelling$
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Anna R. Beresin

Print publication date: 2010

Print ISBN-13: 9781604737394

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737394.001.0001

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“Nike, Nike, Who Can Do the Nike?”

“Nike, Nike, Who Can Do the Nike?”

New Commercialization and Scripted Exploitation

Chapter:
(p.63) 4 “Nike, Nike, Who Can Do the Nike?”
Source:
Recess Battles
Author(s):

Anna R. Beresin

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781604737394.003.0005

This chapter explores the commercially scripted jump rope rhymes that school girls chant while playing ropes. It focuses on three commercials with noticeable jingles: Nike, Reebok, and McDonald’s. It explains that games with commercial texts are often used to teach outsiders of the African American art of the double-dutch game, as the commercial texts are the easiest to remember and the easiest to chant while doing complicated moves.

Keywords:   jump rope, games, double-dutch game, commercial texts, Nike, Reebok, McDonald’s

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