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The Starday StoryThe House That Country Music Built$
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Nathan D. Gibson and Don Pierce

Print publication date: 2011

Print ISBN-13: 9781604738308

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604738308.001.0001

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Giddy-Up Go

Giddy-Up Go

(p.129) 6 Giddy-Up Go
The Starday Story

Nathan D. Gibson

Don Pierce

University Press of Mississippi

This chapter discusses the successes experienced by Starday Records during the mid 1960s. Despite the tragedies that struck country music in 1964—the death of Cowboy Copas, Patsy Cline, and Hawkshaw Hawkins—the genre still enjoyed a great deal of fame all over the U.S. In its surge of popularity, Starday stood as one of the biggest trendsetters in country music. The chapter relates how Starday further increased its financial success by creating the Country Music Record Club of America, an exclusive club that sells country music records directly to fans and collectors on a mail-ordered basis.

Keywords:   country music, Starday Records, fans, country music records, Cowboy Copas, Patsy Cline, Hawkshaw Hawkins

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