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NewsloreContemporary Folklore on the Internet$
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Russell Frank

Print publication date: 2011

Print ISBN-13: 9781604739282

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604739282.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 25 September 2021

You Can’t Raffle Off a Dead Donkey

You Can’t Raffle Off a Dead Donkey

Newslore of Commerce

(p.128) 6 You Can’t Raffle Off a Dead Donkey

Russell Frank

University Press of Mississippi

This chapter examines the newslore the sudden collapse of the Enron Corporation. It explains that the shameless profiteering of Enron executives confirmed some of the worst fears about corporate America and provided fodder for urban legends. It provides some examples of Enron-related jokes. This chapter also comments on the jokes’ focus on the victims of Enron’s malfeasance rather than on the dastardly deeds of the Enron executives and on MasterCard’s long-running “Priceless” advertising campaign.

Keywords:   Enron Corporation, newslore, profiteering, corporate America, urban legends, jokes, Enron executives, MasterCard, Priceless advertising campaign

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