Jump to ContentJump to Main Navigation
Sombreros and Motorcycles in a Newer SouthThe Politics of Aesthetics in South Carolina's Tourism Industry$
Users without a subscription are not able to see the full content.
Sombreros and Motorcycles in a Newer South: The Politics of Aesthetics in South Carolina's Tourism Industry

P. Nicole King

Print publication date: 2012

Print ISBN-13: 9781617032516

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781617032516.001.0001

Show Summary Details
Page of

PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 01 March 2021

Behind the Neon Sombrero

Behind the Neon Sombrero

Alan Schafer’s South of the Border, 1949–2001

Chapter:
(p.44) (p.45) Chapter Two Behind the Neon Sombrero
Source:
Sombreros and Motorcycles in a Newer South
Author(s):

P. Nicole King

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781617032516.003.0003

This chapter presents the story of Alan Schafer, South of the Border’s controversial owner. The tale of South of the Border is mainly Schafer’s story, because he obtained the power to construct the physical and rhetorical space of his tourist empire through his innovative business practices, accrued wealth, and political connections. South of the Border exemplified trends in mid-century American roadside culture and tourism, such as bright billboards, gigantic designs, and “modern” attractions.

Keywords:   Alan Schafer, South of the Border, South Carolina, tourist attractions, tourism, roadside culture

University Press of Mississippi requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.