Jump to ContentJump to Main Navigation
Sombreros and Motorcycles in a Newer South – The Politics of Aesthetics in South Carolina's Tourism Industry - University Press of Mississippi
Users without a subscription are not able to see the full content.

Sombreros and Motorcycles in a Newer South: The Politics of Aesthetics in South Carolina's Tourism Industry

P. Nicole King


In 1949, Alan Schafer opened South of the Border, a beer stand located on bucolic farmland in Dillon County, South Carolina, near the border separating North and South Carolina. Even at its beginning, the stand catered to those interested in Mexican-themed kitsch—sombreros, toy piñatas, vividly colored panchos, salsas. Within five years, the beer stand had grown into a restaurant, then a series of restaurants, and then a theme park, complete with gas stations, motels, a miniature golf course, and an adult-video shop. Flashy billboards—featuring South of the Border’s stereotypical bandit Pedro— ... More

Keywords: Alan Schafer, beer stand, Dillon County, South Carolina, recreational beaches, African Americans, Newer South, theme park, Atlantic Beach, tourist destination

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9781617032516
Published to University Press of Mississippi: March 2014 DOI:10.14325/mississippi/9781617032516.001.0001


Affiliations are at time of print publication.

P. Nicole King, author

Show Summary Details

subscribe or login to access all content.