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Twain's Brand – Humor in Contemporary American Culture - University Press of Mississippi
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Twain's Brand: Humor in Contemporary American Culture

Judith Yaross Lee


Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use “Mark Twain” as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made “Mark Twain” the premier national and international brand of American humor in his day. So it remains in ours, because Mark Twain’s humor not only expressed views of self and society well ahead of its time, but also anticipated ways in which humor and culture coalesce in today’s postindustrial information economy—the global trade in media, perfo ... More

Keywords: Samuel L. Clemens, Mark Twain, comic journalism, American humor, postindustrial information economy, intellectual property, stage persona, Garrison Keillor, Margaret Cho, Jerry Seinfeld

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9781617036439
Published to University Press of Mississippi: March 2014 DOI:10.14325/mississippi/9781617036439.001.0001


Affiliations are at time of print publication.

Judith Yaross Lee, author