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Japanese AnimationEast Asian Perspectives$
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Masao Yokota and Tze-yue G. Hu

Print publication date: 2013

Print ISBN-13: 9781617038099

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781617038099.001.0001

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Grotesque Cuteness of Shōjo

Grotesque Cuteness of Shōjo

Representations of Goth-Loli in Japanese Contemporary TV Anime

(p.198) (p.199) Grotesque Cuteness of Shōjo
Japanese Animation

Akiko Sugawa-Shimada

University Press of Mississippi

This chapter examines representations of goth-loli shōjo (gothic-Lolita girls) in Japanese television anime in the 2000s in the contexts of Japanese “femininity” and “postfeminism.” It also considers how powerfulness in girls is negotiated with child-like cuteness kawaii (one of the Japanese aesthetic values), suggesting a hybrid of masculinity and femininity. Focusing on how girl protagonists are represented in the series of Jigoku Shōjo (Hell Girl, 2005–2008) and Death Note (2006–2007), it shows how these representations are linked to postfeminist gender-free (gender-equality) movements and the “goth-loli boom” in the 2000s youth culture of Japan.

Keywords:   goth-loli shōjo, television anime, femininity, postfeminism, girls, cuteness, kawaii, Jigoku Shōjo, Death Note, Japan

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