Jump to ContentJump to Main Navigation
A Locker Room of Her OwnCelebrity, Sexuality, and Female Athletes$
Users without a subscription are not able to see the full content.
A Locker Room of Her Own: Celebrity, Sexuality, and Female Athletes

David C. Ogden and Joel Nathan Rosen

Print publication date: 2013

Print ISBN-13: 9781617038136

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781617038136.001.0001

Show Summary Details
Page of

PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 20 January 2021

Go Mama! Branded By Beauty

Go Mama! Branded By Beauty

How Danica Patrick Swooned Her Way into Sponsorship

Chapter:
(p.175) Go Mama! Branded By Beauty
Source:
A Locker Room of Her Own
Author(s):

Lisa R. Neilson

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781617038136.003.0010

This chapter examines how Danica Patrick’s choice to be branded by beauty helped her in her career as a race car driver. Patrick’s decision to be featured in the men’s magazine FHM was said to be one of the most significant factors in allowing her to gain access to sponsorship opportunities. The chapter notes that Patrick did not mind about the widespread attention she gained through her sexy pictures in FHM, arguing that as long as it provided her the opportunity to fund her racing, then it was fine.

Keywords:   beauty, Danica Patrick, FHM, race car driver, sponsorship opportunities

University Press of Mississippi requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.