Moe Talk
Moe Talk
Affective Communication Among Female Fans of Yaoi in Japan
This chapter explores how female fans of Boys Love (BL) manga in Japan talk to one another about relationships between fictional male characters, which they find not only pleasurable, but also productive of new ways of interacting with the world of everyday reality. It offers a fascinating glimpse into the fujoshi world by presenting information gathered from BL consumers. The bulk of their discussion is devoted to moe-banashi or “moe” talk), where they converse affective relationships between not only fictional male characters, but also animate and inanimate objects. A term literally meaning “to bud,” moe refers to the erotically charged interest that manga and animation fans feel for fictional characters. The chapter notes how the informants are constantly on the lookout for moe moments inspired by real and fictional people and events, and the shared nature of these moments means they are transforming the relations they see in the world around them.
Keywords: BL, Japan, relationships, fujoshi, moe-banashi, erotic, fictional characters
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