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Boys Love Manga and BeyondHistory, Culture, and Community in Japan$
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Mark McLelland, Kazumi Nagaike, Katsuhiko Suganuma, and James Welker

Print publication date: 2015

Print ISBN-13: 9781628461190

Published to University Press of Mississippi: January 2016

DOI: 10.14325/mississippi/9781628461190.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 24 May 2022

Moe Talk

Moe Talk

Affective Communication Among Female Fans of Yaoi in Japan

(p.153) Moe Talk
Boys Love Manga and Beyond

Patrick W. Galbraith

University Press of Mississippi

This chapter explores how female fans of Boys Love (BL) manga in Japan talk to one another about relationships between fictional male characters, which they find not only pleasurable, but also productive of new ways of interacting with the world of everyday reality. It offers a fascinating glimpse into the fujoshi world by presenting information gathered from BL consumers. The bulk of their discussion is devoted to moe-banashi or “moe” talk), where they converse affective relationships between not only fictional male characters, but also animate and inanimate objects. A term literally meaning “to bud,” moe refers to the erotically charged interest that manga and animation fans feel for fictional characters. The chapter notes how the informants are constantly on the lookout for moe moments inspired by real and fictional people and events, and the shared nature of these moments means they are transforming the relations they see in the world around them.

Keywords:   BL, Japan, relationships, fujoshi, moe-banashi, erotic, fictional characters

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