This chapter follows the development of Malaysian comic art from the first newspaper strips in the 1930s until the present. Included are discussions of the works of Lat (Mohd. Nor Khalid), especially his epic Kampung Boy, Rejab Had, Jaafar Taib, and others; the lead up to the 1978 launching of Gila-Gila cartoon magazine in 1978, and the trail of cartoon magazines that followed, and the setting up of comics-specific publishing companies, mainly since the 1990s. Particular attention is spent on the largest of these firms, Art Square, specializing in publication of entertainment / cartoon magazines such as Gempak, and many graphical novels. Material for this portion was obtained through interviews at the company in 2012. Manga-style drawings figure in the success of Art Square. Privacy of manga, which still exists in Malaysia, is discussed.
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