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Superheroes On World Screens$
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Rayna Denison and Rachel Mizsei-Ward

Print publication date: 2015

Print ISBN-13: 9781628462340

Published to University Press of Mississippi: May 2016

DOI: 10.14325/mississippi/9781628462340.001.0001

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American Superheroes in Japanese Hands

American Superheroes in Japanese Hands

Superhero Genre Hybridity as Superhero Systems Collide in Supaidāman

(p.53) American Superheroes in Japanese Hands
Superheroes On World Screens

Rayna Denison

University Press of Mississippi

American superheroes have a long transnational history, remade and remediated by filmmakers and television producers around all over the world. This chapter examines the localization process necessary to make Marvel’s Spider-Man into the Japanese live action television hero Supaidāman. In doing so, the Japanese producers stripped back the meaning of this “American” hero and re-imagined Spider-Man as Japanese, indigenizing the character within a complex reciprocal chain of historical influence that ranged from America to Japan and then back again. Therefore, this chapter shows how localising Spider-Man by adapting him into the logic of the tokusatsu (special effects) television genre created a new kind of hybrid, transnational superhero.

Keywords:   Spider-Man, Transnational, Localisation, Tokusatsu genre, Hero series

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