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Superheroes On World Screens$
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Rayna Denison and Rachel Mizsei-Ward

Print publication date: 2015

Print ISBN-13: 9781628462340

Published to University Press of Mississippi: May 2016

DOI: 10.14325/mississippi/9781628462340.001.0001

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Heroes of Hall H

Heroes of Hall H

Global Media Franchises, Doctor Who, and the San Diego Comic-Con as Space for the Transnational Superhero

(p.75) Heroes of Hall H
Superheroes On World Screens

Lincoln Geraghty

University Press of Mississippi

Following Russell T. Davies’ successful 2005 reboot of the once dead franchise, Doctor Who is now the BBC’s chief television export to the world and a global brand. The Doctor has become a quintessential British superhero: his knowledge knows no bounds; he has the power to travel through time and space; his companions bring their own spirit, personality and abilities to his time travelling missions; and, most of all, he is driven to protect the innocent and save those in need. One sign of the Doctor’s international success comes at the annual San Diego Comic Con where BBC America has made a concerted effort to attract and build a loyal American audience - with the latest series of Doctor Who achieving a Comic Con first for the BBC by having its panel held in the famous Hall H (a 7,000 seat auditorium usually reserved for big Hollywood premieres, attracting star names and very long queues). This chapter investigates the importance of the San Diego Comic Con in the global circulation of popular media texts, but then builds on this by discussing the increasing significance and popularity of international superhero and science fiction franchises in the American media industry.

Keywords:   Comic-Con, Doctor Who, Promotion, British Superhero, BBC America

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